Looking and feeling good is not just about taking
care of yourself; it’s about caring for the things around you and the world you
live in. This is precisely what razor brand Schick strives to promote with its
ongoing Suaveng Ahit, Gwapong Schick
Barangay Tour.
As one of the most trusted personal grooming
brands for both men and women, Schick goes all out in pushing its advocacy by
reaching out to their valued patrons. Through this project, the brand hopes to
continue its goal of imparting positivity and self-confidence not only on a
personal level but on the community scale.
The tour got off in on a rousing start last
December when the caravan rolled into Salamalabanan Subdivision in Imus,
Cavite, where the group initiated different activities focused on engaging and
educating the community on proper physical grooming, healthy and active
lifestyle, and community awareness.
The project was well received and garnered
positive feedback from the community—something that Schick hopes to replicate
in other locations within the metro. “We could not have asked for a better
start to this tour,” says Claire Guevara, Schick senior brand manager. “The
Salamalabanan community here in Imus, Cavite was very gracious and receptive to
what we were trying to accomplish as a brand. We greatly appreciate the effort and the
participation put forth by the community and we hope that the same goes with
our next destination.”
The tour will continue to visit designated
locations throughout 2013, including communities around the area of Caloocan, Muntinlupa,
Antipolo and Quezon City.
As part of the brand’s continuing mission to make people feel good
both inside and out, the tour’s initiatives include activities such as giving
free shaves and haircuts to residents, as well as conducting clean-up drives
that help encourage community awareness of health and safety among the youth.
In the first leg the tour also hosted
competitions that included a three-on-three basketball game, a free-throw and
half-court shootout, as well as a dance showdown, all of which promoted good
sportsmanship and camaraderie within the community. The winners and
participants received cash prizes and gift packs from Schick.
The group stayed true to its promise of reaching
out to the grassroots level. Together with celebrity host Regine Tolentino, the
caravan visited tricycle terminals, groceries, and sari-sari stores and
immersed themselves in the community while handing out free Schick products.
For more information on other tours, prizes, and promos, visit Schick’s
website (www.schick.com.ph) or connect
with the company via Facebook (facebook.com/schick.ph).
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| mommy dorry |
I think this is an effective campaign as this one approaches the grassroot level of their market.
ReplyDeleteI couldn't agree more. If you just care about your physical looks and not care about anything else, it's not good.
ReplyDeleteI don't use Shick, I don't know why. I think I heard of it already but maybe I just can't find that on the grocery. Well I must try to look for that and use it for once. I hope their campaign reaches our place.
ReplyDeletethat's nice. that barangay must be so lucky because they get to see a celebrity wandering in their neighborhood
ReplyDeleteSchick is my husband's razor brand and I don't shave so I can't tell you any different. Wow, they went all the way to promote their brand, which did good to people in the area, I remember when my dad was still alive, he used those little blades to shave, no razor :)
ReplyDeleteSchick is also a well-know brand + i might've used their product on occasions. Grooming really plays a big part in a person's well-being + it is such great news that a company like this really took the extra mile to reach out to as many consumers as they can doling out free products!
ReplyDelete